O’Neill, B., Porter, N. M., Pankow, D., Schuchardt, J. & Johnson, J. (2010). Online investment education: Listening to learners to develop an effective financial literacy program for farm households. Journal of Financial Counseling and Planning Education, 21 (1), pp. 25-42.
Brief Description: Quantitative and qualitative data were collected from farm households to better understand their investment attitudes, practices, and learning preferences in order to adapt an online investment course for their needs. Researchers found that farmers are a distinct audience …
