Morrin, M., Broniarczyk, S. & Inman, J. J. (2008), Saving for Retirement: The Effects of Fund Assortment Size and Investor Knowledge on Asset Allocation Strategies, The Journal of Consumer Affairs, 42(2), 206-222.
Brief Description: We conducted a decision simulation among 211 adults whose task was to invest in a hypothetical 401(k) retirement plan. We varied the number of mutual funds (3 or 21) offered for investment and assessed investor knowledge with a self-report measure. The results indicate that less …